Post by Northwestern University - Kellogg School of Management

How do we lead when the ground is constantly shifting?  Dean Francesca Cornelli posed this question to the 150 attendees of the Kellogg Marketing Leadership Summit earlier in May. Now in its 15th year, the Marketing Leadership Summit is an annual event led by Professor Gregory Carpenter that brings together marketing executives, board members, event partners and faculty in a closed forum to examine the issues and challenges facing the industry today.  ﹖This year’s theme was “The Big Ask.”  Keynote speakers discussed the rapidly evolving marketing landscape and the extraordinary pressure facing those holding CMO roles. The summit put real leaders in the spotlight to explore the values, pressure and purpose of modern marketing leadership.  Special thanks to all of our attendees and our esteemed speakers including:  Tarang Amin, CEO of E.L.F. BEAUTY   Kory Marchisotto, CMO at E.L.F. BEAUTY   Kellyn Smith Kenny ’05 MBA, CMO at AT&T  Professor Jim Stengel, Former Global Chief Marketing Officer at Procter & Gamble #KelloggLeader