Post by Kearney

The latest Kearney Consumer Institute Stress Index shows a historic surge in stress across markets, and it’s not driven by one issue alone. It’s the buildup of pressure across cost of living, debt, food affordability, housing, and global conflict. In previous periods, stress often shifted from one concern to another. This time, the story looks different. Consumers have less room to adapt, less flexibility, and less confidence to maintain a “normal” life. Explore what’s driving this shift, and what it means for consumers and brands: https://bit.ly/4cW377Q Author: Katie Thomas