Post by Kearney

Tariff-driven inflation and high prices will ripple unevenly across income cohorts. For lower-K consumers, tariffs can make “ordinary life” less comfortable; for stretched higher earners, they can worsen existing exposure. Brands asking "Who can afford this?" are only capturing part of the picture. They should also ask: “Who is exposed?” Kearney Consumer Institute research breaks the traditional “K-shaped” economy into cohorts to better understand exposure and macroeconomic implications throughout income levels. Read more: https://bit.ly/43ILpPQ