Post by Kearney

Consumers today are stretched for time, money, and energy, yet overwhelmed by choice. In response to this fragmentation, many brands have leaned harder into personalization, micro-targeting, and niche experiences. But new Kearney Consumer Institute research suggests consumers are looking for deeper community, shared experience, and a stronger sense of belonging. Swipe to see what brands should do next — and read the full Q2 2026 quarterly briefing: https://bit.ly/4wY7lE7 Author: Katie Thomas