Post by Kearney

When you fly, the plane ticket isn’t the whole story. It’s the bag you check. The seat you pick. The snack you grab mid-flight. Airlines used to treat those as small add-ons. But now, they’re a big deal. Why? Because tickets aren’t making as much money—and travelers expect more. Here's how to capture up to 50% more ancillary revenue in the next frontier of profitable, consumer-centric growth: https://bit.ly/4sOsux9 Authors: Philipp Bensel, Vincent Schicktanz, Alexander Bösch, and Max Demming