Post by Kearney

Something is brewing in beverages. Consumers are more price-sensitive and more demanding—paying a premium for health and meaning, dialing back sugar and alcohol, and expecting value wherever they buy. Add omnichannel and rapid delivery in the mix, and the industry is getting a whole new taste of change. Uncap the insights in our 2026 Beverage Outlook to see what’s changing and what leaders should do now to win: https://bit.ly/4tGc2ja Authors: Aman Husain Kaiser, Adrian Kirste, Michael Ooms, Debashish Mukherjee, and Shigeru Sekinada