Post by Kearney

The key commercial question in agentic commerce may no longer be who owns the transaction, but who influences the decision. While most purchases still happen within established retail ecosystems, #AI is playing a growing role in discovery, recommendation, and consideration. As a result, visibility within AI systems is becoming an increasingly important source of competitive advantage. Our latest article explores how these shifts are changing consumer and retail, why the impact differs across categories, and which strategic priorities should be on the agenda today. Read more: https://bit.ly/3QjCq4F Authors: Arne Junker, Fabian Lux, Katherine Black, and René Ceipek