Post by Keane Lee

“How does a legacy brand continue to stay relevant in a local context?” That was one of the many interesting questions asked and answered a couple of weeks ago in Prof Josephine Tan ‘s Marketing Strategy class in Singapore Management University (lovely alma mater, always a special place in my heart 🫶). During the engagement, we discussed more about Panerai ‘s innovation, Richemont Group’s people-centric culture, and some exciting examples of omnichannel local campaigns the regional team have worked on like the Razer Inc. collaboration 🌊 Very encouraged to see the passion and curiosity towards the Watch & Luxury industry still burning bright within the next generation of practitioners 💡 Can’t help but to reflect on the many cool projects our team worked on in 2025 during the sharing; and thank you to Lesley C., Jene Tan , and the wider Panerai Team for the empowerment and trust 💪🏻 Thank you Prof Jo for the opportunity to share too! Onwards and upwards for the upcoming year! 🔥 #ForzaPanerai #Watches #Marketing #UpstreamStrategy #Omnichannel