Post by Kaufland e-commerce

My Career at KEC 🚀 We are introducing our employees and their development at Kaufland e-commerce. This time, it’s Mohamed’s turn! 🎤👨🏻‍💻 💪 With a background in Economics & Management, I joined KEC as Product Manager of the AdTech team, managing our online marketplaces’ ads across third-party platforms like Google and Meta. Then came the bigger challenge – what if we built our own platform for Sponsored Ads? That question became my project, and my obsession. Building our in-house ads platform from scratch – designing the logic, user experience, campaign structure, bidding, and algorithms was the most complex and rewarding achievement of my professional career. 🤝 During my time at KEC, I learned that some of the best product ideas come from people who aren’t PMs. Engineers & data scientists who notice something could be done better, designers who catch hesitation in a user flow, analysts who spot a number that doesn’t add up. I learned to treat those signals as gold and build a culture where everyone acts as an owner. I also learned that the hardest part of building something ambitious isn’t the technology –  it’s getting many teams with different priorities to believe in the same goal. When that happens, it’s simply beautiful! 🔥 My most memorable moment? The morning after we launched our in-house ads platform. We had migrated thousands of live campaigns; no disruptions, no errors. Then months later, watching the numbers tell the full story. Advertisers getting stronger ROI on their ad spend, and the platform’s ad revenues climbing too. That’s the version of growth that actually means something – when it works for everyone. Not: “We shipped a feature”. More: “We built a machine that works for all of us”. Did Mohamed’s story inspire you? Join our team and apply now! 📩 #KECCulture #ThisIsWhoWeAre #KauflandECommerce