Post by Katya Khimenets

Name: Look before you shop. Same message, seventy years apart. Hans Schleger's day job was making the Lo
Uploaded: 2026-07-09T07:30:38.815Z
Channel: Katya Khimenets
Description: Look before you shop. Same message, seventy years apart. Hans Schleger's day job was making the London Underground less confusing. This poster was something else entirely: an ad for design itself, m

Motion designer and illustrator. Bold type, kinetic energy, brands that actually mean something. Based in Nice, working worldwide.

Look before you shop. Same message, seventy years apart. Hans Schleger's day job was making the London Underground less confusing. This poster was something else entirely: an ad for design itself, made for a government-backed shop called The Design Centre, telling 1950s Britain to look before it bought. A designer advocating for design literacy is a strange, slightly funny brief, and I don't think it's aged out of relevance. Animating it seventy years later for the same reason - to get people to actually look - felt like a fitting way to bring it back. Here is some behind-the-scenes. Link in the first comment for the final result.

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