Post by Katrin Hana
Digital leader. Growth driver & transformer. Believer in people, data, purpose & great products.
How do you build genuine customer trust at scale today? š¤·āāļø Static product images are no longer enough in today's customer journey. Modern, highly informed consumers demand true authenticity. We have found the answer: combining human relatability with artificial intelligence. By seamlessly connecting authentic creator content on YouTube with smart Demand Gen campaigns, emotion becomes a powerful performance driver: āØ 68% new customer rate within the highly demanding "Best Ager" target group š» +9.18% qualified web traffic in our online shop š 1.4x Brand Search Lift in the 65+ age demographic Our key learning: We don't wait around for customers to search for us. We leverage the Gemini advantage to proactively inspire them exactly when they are browsing for ideas. A massive thank you to our incredible cross-companies-team (Witt-Gruppe (member of the otto group) and Google DACH): Florian Burger, Saskia Ott, Nadja Forster, Melis Atin, Sabrina Lafer, Valentin Schoettle, Ulrich Meyer, Ronja Gruber You can read the full case study here: š https://lnkd.in/drkMYN9y #WittGruppe #GoogleAI #YouTube #DigitalMarketing #DemandGen #GrowthMarketing
