Post by Katie - Jo Flynn

Terrible picture...great chat. Huge thanks to MAD//FEST for having us, we have loved every minute of this campaign and it was great to share the journey with everyone. Elif Terzi and I unpacked what it really means to go viral in today's ecosystem and the brave steps brands need to take to authentically turn up in culture and contribute to the fandom. Huge props to Emily Godding Eleanor Wilcock Elif Terzi for going on this mad journey and taking the risk that many wouldn't have. Stay tuned....we're nowhere near finished with Cornetto x SuBo Summer 🤭 Huge shoutout to the team for being so epic, so culturally tapped in and so obsessively determined to make this campaign the huge success it is. Nikola Marinkovic Dom Radcliffe Maryam Chowdhury Migle Kriauciunaite Ella Falk Ola Grabinski Katie Lock Sadie Beilby ❤️‍🔥