Post by Kat Birett

Marketing lesson of the week: solve a real problem and people will love you for it. Canberra has been a brisk 4°C. I’ve walked 25 minutes to and from the convention centre every day and have spent most of that time questioning my life choices. Enter Granicus. A massive shout out to Juan Pablo Gonzalez Rodriguez for hooking me up with one of their beanies. What started as conference merch has quickly become essential survival equipment. Word got out pretty quickly, and from what I can tell, beanie stock is now reaching critically low levels. If you see someone wearing a Granicus beanie around ALGA, know that they’re either very well connected… or they got there before the rest of us. Thanks Juan and the team at Granicus⁠ for keeping delegates warm. The beanie has become my most valuable conference asset 🥶