Post by Kathleen Gunther

Jar of Lessons #8: How to communicate data to non-data people⚡️ When I launched Gunther Consulting, I knew I needed a dashboard solution that actually meant something for my agency clients. Not data for data's sake. Not fancy widgets that look impressive but answer nothing. And definitely not e-com metrics cluttering up reports for agencies who don't need them. Enter Hannah A., my gun data analyst, who pointed me towards AgencyAnalytics. Together we built bespoke dashboards designed specifically for agencies — pulling all their platforms into one place and answering the questions that actually matter: – Are we driving traffic? – Is engagement going up? – Is time on site increasing? – Where is that traffic coming from? Simple. Useful. Actionable. A total game-changer for keeping clients focused on the metrics that actually measure their thought leadershipover time. 💪 Data is only powerful when it's communicated clearly. Find the right tool AND the right person to help you wrangle it. Hannah, you're an absolute legend. Thanks for keeping me (and my clients) honest. 🙏 That's a wrap on the jar! 🫙 Thanks to everyone who has followed along. What's been your biggest agency lesson lately? 💫 #marketingthemarketers #agencylife

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