Post by Katerina Rabava
Commercial Marketing Leader | B2B Tech & Financial Services | Growth, Demand Gen & Market Expansion | Former BNY, EY, BDO | Women’s Talent Champion | Top 100 Future CMO
Interesting perspective on brand purpose The that grabbed me the most is Purpose must drive business, not sit beside it With AI search, zero-click discovery and invisible buyers, brand authority and consistency become even more important because LLMs learn from repeated, stable signals over time. That makes long-term brand memory and clear positioning more valuable. https://lnkd.in/enst3FWk
