Post by Kate Radway

Today we are launching a slate of new features for the debut of National Basketball Association (NBA) on Peacock 🏀 I am so proud of our teams - product, design, engineering - and all the work they put into this launch. It has been a true collaboration across the NBC organization and an especially close partnership with our NBC Sports colleagues. It started last fall with a small but mighty few in Jack Mitten and David Watkins. Quickly the team and contributions grew, as we brought in more of our talented PM roster to drive forward the NBA initiative (talking about you Danwen Chen, Blanca V., Ross Robbins, Emily Quinn and even in the past few weeks Nate Margolin) These experiences came to life through the outstanding work of our design team with Steven Leardi Angela M. Novak (Amato) Taneisha L., Jack Silberman and Nishal Nandigam leading the charge. And thanks to the effort of our hard-working engineering teams spearheaded by Bernardo Cardoso Diego Valente and George Hill. Special shoutouts to some of our operations and product marketing gurus Tyler McKee Saniya Waghray Tyagi Nico Thornberg 💪 What was the most fun about this work was getting to build for a younger, more mobile-first audience with a league that has always been known for innovation and pushing the boundaries when it comes to their content. Mobile has become the first-screen for so many because it’s always at your finger tips. We built with that in mind. From our Can’t Miss Highlights 📱 that puts you in the action live as it’s happening to make sure you don’t miss a moment, to our Scorecard interactive game 🎯 where you pick a theme (Lakers Stars, Thunder Stars etc.) and earn points as the players hit different stat targets. And the team has more coming as they head into 2026! Including Courtside Live, a mobile-first experience that gives you new, exclusive camera angles and puts you, maybe you guessed it…..Courtside. This feature is a marvel of technical know-how, creativity and broadcast collaboration and I can’t wait to see it in action. Cheers to the team and the 2025-26 NBA Season 🏀 -- Read more about it here - https://lnkd.in/eB7pZkia #streaming #productmanagement #NBA