Post by Kasia Gruszka-Mierzwa

WHAT IF? What if the most powerful man in Eternia joins forces with one of Poland's most iconic convenience store products? Over the past few weeks, that idea has come to life across more than 12,500 Żabka stores. The result? The He-Man Protein Hot Dog! ⚔️🌭 Two icons. Two powers. One activation. A pop culture legend meets one of Poland's most recognizable convenience products. Nostalgia meets modern retail. And He-Man's legendary strength inspires a protein-packed hot dog designed to deliver a little extra power of its own. Together with Żabka Polska, we created a fully integrated activation spanning product innovation, retail, social media, retail media, a dedicated Żappka contest, and double Żapps rewards. That's what great licensing means to me. Not putting a character on a product, but finding an authentic connection between brands, consumers and culture—creating experiences that feel both unexpected and completely natural. Because that's how pop culture stays alive. We don't just consume it. We create it. By the Power of Żabka... We Have The Power! ⚔️💚 A huge thank you to everyone who helped bring this idea to life at Mattel and Żabka: from product innovation and brand strategy to marketing, digital activation and retail execution. Looking forward to tagging the amazing people behind this collaboration:👏 Paulina Wyrwińska Mateusz Mirzwa Jarosław Serednicki Aleksandra Michalak Anna Sobczynska and many others from Żabka! Małgorzata Rybak Jakub Gocławski Emilia Wieczorek Jessica Kelly Sebastian Trischler Apostolis Karampatzakis Isidora Tasopoulou Jessica Nioncel Lucy Griffin Daria Licausi Anna Stróżyńska Kornel Domański Karolina Ocioszyńska Max Pilcher Katarzyna Adamko Adrian Kawecki #MastersOfTheUniverse #HeMan #Mattel #Żabka #Licensing #RetailMarketing #BrandPartnerships #PopCulture #ConsumerProducts