Post by Karl Wurm
Business Transformation Expert | Experienced Managing Director | International Omnichannel Leader | FMCG & CPG Roots | eCommerce & Digital Marketing Expertise | Premium Brand Builder I Mentor I Keynote Speaker
Announcing the next chapter in Johann 1857’s journey to becoming Austria’s Best-in-Class Distributor: I’m delighted to share that Johann 1857 will become the exclusive distributor of Beluga Vodka in Austria as of January 1st, 2026. Through our strategic partnership with NOBLEWOOD GROUP, we are taking another decisive step in strengthening our position as the preferred partner for international premium and lifestyle brands. Together, we aim to establish Beluga Vodka as the No. 1 Super-Premium Vodka in Austria. And that’s not all! Starting November 1st, 2025, Johann 1857 will launch Oyster Adriatic Gin, an exceptional new addition to our expanding Super-Premium Spirits portfolio. This partnership marks another milestone on Johann 1857's path to becoming Austria’s Best-in-Class Distributor for Premium and Lifestyle Spirits and Sparkling Wine Brands – guided by the values that Johann Kattus has embodied since 1857. A heartfelt thank you to the Johann 1857 team, our partners at NOBLEWOOD GROUP, and everyone who continues to believe in and contribute to our shared vision. Further details can be found in the Falstaff PROFI article below: https://lnkd.in/dvBgNwdf #JOHANN1857 #NoblewoodSpirits #BelugaVodka #OysterAdriaticGin Pavel Ulyukaev, Antonina Vednyukova, Johannes Kattus, Maximilian Nimmervoll, Thomas Hochhaltinger, Felicitas Richter, Milan Stevic, Thomas Schlögl, Igor Mandic, Eva Sternad-Csoka, Monika Brusatti, Leonhard Benger