Post by Natalia Karbasova

Basic-Fit just made a major power move in European fitness. 🏋️‍♂️ The company announced the acquisition of clever fit, marking its entry into the franchise market and strengthening its position in Germany 🇩🇪 Here’s what makes this deal big 👇 📈 Europe’s largest fitness franchise: Together, Basic-Fit and Clever Fit form a network across 12 countries with 2,150+ clubs. 💶 Financial details: The acquisition price of €160 million will be financed through a new bank facility, with up to €15 million in additional earn-out payments. 🔄 Strategic shift: By 2026, Basic-Fit will scale back its own club openings to focus on profitability and franchise integration - signaling a shift from hypergrowth to sustainable expansion. 💡 The bigger picture: he next phase of Europe’s fitness industry will be shaped by hybrid growth models, franchise agility, and network effects that transcend borders. 🥳 Huge congrats to the Basic-Fit leadership Erica van Vonderen - Hahn Rédouane Zekkri Maurice De Kleer and of course Rene Moos! 👉 What do you think: Will Europe’s fitness future be built on scale, franchise, or experience?

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