Post by Kapten & Son

London moves fast. And every day, millions of people hop on public transport to get to work.   For many of them, a backpack is part of the journey. That is exactly why Kapten & Son backpacks are made for modern commuters.   So instead of waiting for people to find us, we are showing up where they already are. For two weeks, Kapten & Son can be seen in trains and along stations on the Northern Line, reaching South West London commuters on their way to work.   And because there is now mobile reception there too, we are adding Meta ads during rush hour to meet people in the moments they are already scrolling.   To take it even further, the campaign is amplified through social media and influencers, creating touchpoints all along the commute. At the same time, the campaign is also designed to build awareness for our London store and bring even more people into the Kapten & Son world offline.   One city, one commute, lots of opportunities to connect.