Post by Kao EMEA & Americas

We’re excited to announce the launch of our Japanese skincare brand Curél in the Netherlands. As part of Kao’s continued growth in skincare, Curél will be available exclusively at Etos Derma stores, bringing Japanese expertise in sensitive skin to Dutch consumers. Curél is Japan’s No. 1 skincare brand for sensitive skin* and developed from over 40 years of ceramide research, powered by Kao’s innovative biomimetic ceramide technology to support the skin’s natural barrier, enhance hydration and protect sensitive skin. “The introduction of Curél in the Netherlands marks a crucial milestone in our Win in Skin strategy,” says Rutger Haarmans, Country Manager Consumer Care Benelux at Kao. “By partnering with Etos and their Dermacare section, we’re leveraging specialised expertise in sensitive skincare to connect with our consumers in a meaningful and relevant way.” The Netherlands launch follows Curél’s successful entry into the UK, Germany and France, and further strengthens Kao’s growing skincare portfolio in EMEA – alongside brands such as Bioré and Bondi Sands. *Based on INTAGE Inc. SRI Data, Market for Skincare Products for Sensitive Skin, Mar 2018–Dec 2023, Turnover Value