Post by Kao EMEA & Americas

Guhl supports “Dads Do Hair” – empowering fathers with practical hairstyling skills and creating meaningful moments of connection in everyday family life. The first event in the Dads Do Hair series – a hands-on workshop created by hairstylist Anita Erdmann and supported by our iconic brand Guhl as a long-term partner – took place earlier this month. Fathers came together to learn the basics of children’s hairstyling. From simple braids to quick buns, what may seem routine for some can feel complex at first. This is exactly where the format comes in: offering practical guidance, no prior experience needed, and a real sense of achievement for every participant. At its core, the event series taps into a wider societal shift. Care responsibilities within families are still often unevenly distributed – and the format helps address this by empowering fathers to take a more active role while helping to ease mothers’ mental load. Following a strong start in Munich, further sessions are already planned, with the ambition to expand the format across Germany and reach even more families.