Post by Kao EMEA & Americas

Bringing brands, partners and creativity together: Kao Professional Hair Benelux recently gathered over 400 clients and partners at their event at the Dutch seaside. For the first time in the region, all Kao Professional Hair brands: Oribe, Goldwell, KMS Hair and Kerasilk came together in one integrated brand experience, demonstrating how a connected portfolio can create value for salons, stylists and consumers alike. At the heart of the evening was a backstage-style experience, where guests were invited to a live fashion shoot – offering a rare glimpse into the creativity behind our brands. Top stylists including Bert Visser, Bianca van Zwieten, Edwin Raaijmakers, Loredana Danese, Michiel van Vonderen and Mike Muyshondt brought their individual perspectives to the stage. Alongside creativity, the event also showcased the power of strong partnerships. Bosman Salon, Oribe’s longstanding partner in the Benelux, shared how brand engagement can translate into commercial success and expert Jessica Price shared valuable knowledge during masterclasses on sustainable business growth and brand alignment. With a balance of inspiration, education and informal connection, the event is a strong example of how bringing brands, partners and community together can drive both inspiration and business impact.