Post by Kao EMEA & Americas

At this year’s Royal Windsor Flower Show, our British luxury brand Molton Brown brought its signature sensorial experience to one of the UK’s most prestigious celebrations of gardening, nature, food and wellbeing. As a main garden sponsor, Molton Brown created an immersive presence designed to complement the spirit of the event. At the heart of the activation was a dedicated space within the Wellbeing Tent, where visitors discovered three iconic collections: Tea Ceremony, Reviving Rosemary, and Delicious Rhubarb & Rose. The experience was further brought to life through hand and arm massages delivered by the Windsor retail team, offering a more immersive connection to the brand through touch and fragrance. A fragrance masterclass led by Alison-Jay Bezer, London Area Manager for Molton Brown at Kao provided additional insight into the art of perfumery and the inspiration behind the collections, while bounce-back cards invited guests to continue their journey with Molton Brown beyond the event. With its presence at the Royal Windsor Flower Show, Molton Brown showcased its distinctive craftsmanship and sensorial expertise to a distinguished audience, including VIP guests at the Charity Preview and members of the Royal Family.