Post by Kao

🧪Researcher’s Perspective💬 As part of our series introducing the people behind Liese’s latest initiative, we’re sharing a perspective from Eisuke Miyoshi, Researcher, R&D Hair Beauty Products Research, who contributed to research into changes that occur within hair after coloring and the development of a new hair care technology. “Hair coloring allows people to freely express their individuality, but we also hear from consumers who feel unable to fully enjoy it because of concerns about hair damage. We began this research in response to consumers who noticed that their hair became dry and frizzy several days after coloring. Through our research, we identified a phenomenon in which damage continues to progress within the hair after coloring, as well as the factors involved. Based on these findings, we developed a new approach that helps repair damaged hair and suppress the progression of post-color damage. We want everyone to enjoy expressing themselves through their ideal hair color with greater confidence, without being held back by concerns about damage.” #Liese #HairColor #HairCare #Innovation #Kao