Post by Kao

📢 Accelerating Kao’s Hair Care Business Growth in Asia On July 13, Kao announced its ambition to make Liese Asia's No. 1 fashion hair color brand and accelerate the growth of its hair care business. Through the Liese hair color series, one of its strategic hair care brands in Asia, Kao is redefining the hair coloring experience by enabling consumers to enjoy a wide range of hair colors while helping repair damaged hair. Featuring care items incorporating the newly developed H-Linx TECH, the series offers a new hair coloring experience by helping care for damage that continues to progress for seven days after coloring. The series will begin rolling out across seven countries and regions in Asia starting in August 2026. In conjunction with this announcement, Kao held a press conference in Tokyo. At the conference, Kao presented its hair care business strategy in Asia, new research revealing that hair damage continues to progress for seven days after coloring, H-Linx TECH—an innovative technology inspired by this discovery—and the Liese hair color series featuring products powered by H-Linx TECH. Learn more through the link below. https://lnkd.in/g6mZFhqJ