Post by KAM Insight

Everyone has a favourite pub - not necessarily the closest one, or the cheapest one, but the one you'd recommend without hesitation. The one you suggest when friends come to visit. The one that feels familiar the moment you walk through the door. In this week's #KAMera, we explore what it actually takes to become somebody's favourite pub, inspired by last year's Pub Roadmap report with the BII, ahead of the launch of our 2026 edition. Inside: ▪️ Why experiences matter more than demographics ▪️ How pubs are competing with far more than the venue down the road ▪️ What consumers say makes their favourite pub stand out ▪️ And why creating loyalty starts long before the next visit It's a timely reminder that, in an increasingly competitive market, pubs aren't just competing for visits; they're competing to become somebody's favourite. 👇 Read the full KAMera below. And keep an eye out for the launch of the Pub Spotlight 2026 report in the coming weeks.