Post by Kait LeDonne

"Kait, posts about my expertise are getting crickets, while posts about infertility or marriage go viral." That was the consensus in my community this week. And I felt it in my bones. Last week I had 4 posts about my expertise perform decently (~200 interactions average, 7k impressions). Yesterday, my post about my wedding anniversary and how supportive my husband is of my entrepreneurship? Doubled those numbers. Le sigh. But before you resign yourself to becoming a professional oversharer just to get eyeballs on your work, hear me out. It's not all doom and gloom. There IS a way to thread this needle — to use these shifts to your advantage and leverage that "personal momentum" to actually boost your expertise (and your revenue). I'm breaking down exactly how in this week's Build A Brand issue 👇