Post by Kago Modise

Wonderfully executed; ads like this feel like a great cuppa coffee. ☕️ The interruption motif carries over so viscerally. That's the brief solved at the highest level: don't tell people ads ruin the moment. Make them feel the ruin. The best marketing I've seen finds a fantastic way to showcase the experience of a problem and, intuitively, you pick up what their solution is. This is what separates advertising that earns attention from advertising that buys it. And here's what I keep coming back to; in a region where so much of our creative still leans on price points and product features, how much are we leaving on the table by not designing for feeling first? Drop a local or global campaign below that gave you goosebumps, literally or figuratively, I'm building a running list. 🙏🏽