Post by JYSK

Today, we celebrate our 1-year anniversary in Morocco 🚀🌍 👉 One year after entering Morocco, we can report positive customer interest and employee motivation. ✅ We started with 2 stores in April last year and, in December 2025, we welcomed a 3rd store. With a potential for 70 stores in total within the next five years, we are ready for further expansion in our first market on the African continent. 💬 “From day one, we have experienced fantastic engagement from our Moroccan customers. If I had to describe our presence in Morocco in one sentence after the first year, it would be: we cannot open new stores fast enough to meet customer demand,” says Executive Vice President for Retail, Customer Service and B2B at JYSK, Mikael Nielsen. 👉 Two new stores are already scheduled for this summer: One in June in Tangier, in the northern part of Morocco, and another in the capital, Rabat, in July 2026. The ambition for the next 12 months is to find 8–10 new locations in Morocco - let us know if you have good suggestions for locations 🙌