Post by Juventus Football Club

Following the success of the Youth Carnival event in Shanghai, Juventus returned to China, bringing its colours to Chengdu from 10 to 12 April 2026. The three-day initiative was dedicated to sport, culture and brand interaction, designed to engage fans, families and enthusiasts in one of the most dynamic cities in the country. The event welcomed the special appearance of Juventus Legend Claudio Marchisio, who met fans and took part in the scheduled activities during the weekend. Inside the pop-up, visitors were able to discover Juventus’ heritage, values and identity through immersive activities and interactions developed together with the Club’s partners: adidas, Jeep, Ganten, EA Sports and Daka. Each zone showcased a unique interpretation of Juventus’ spirit, blending sport, lifestyle and culture into engaging touchpoints. 🔗 https://lnkd.in/dNqTEztB

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