Post by Vanilla

Most advisors have worked with a client for 20 years and can name the client's kids, their jobs, their milestones. But when the wealth transfer happens, those heirs often don't know the advisor's name. That's the gap our Product Counsel Jennifer Raess, JD, CFP®, CLU® explores in Advisorpedia, offering two specific, actionable entry points for advisors to change the narrative. One is when a client's child turns 18. The second? The heir-preparedness conversation most advisors know they should be having and keep deferring. "The great wealth transfer is happening whether advisors engage with it or not. The difference between retaining assets across generations and losing them often comes down to something simpler than performance or planning quality. It's whether the next generation knew the advisor before they needed one," Jennifer writes Read more: https://lnkd.in/gJ6khkvz