Post by Justin Rowe

Ive tried dozens of web ID tools. Most of them give you vague company matches and zero way to tell if any of it matters. Heres whats different about the one I actually use every week. DemandSense pairs the PERSON with the company. Not just 'someone from Acme Corp visited your site'...it shows you the human, their title, and the companys firmographics. Employee size, industry, all of it. So now I pull this report weekly and check: are the people hitting our site actually who were targeting? But youd be surprised how often the answer is no. Ive seen accounts where the ads target VP-level SaaS buyers and the site traffic is full of titles nowhere near the ICP. You cant see that gap without something like this. And the data goes deep too...LinkedIn profiles, emails, even phone numbers. Match rate is better than anything else Ive tested (and Ive tested alot of them). I use it every week to map out who we should be reaching out to and what companies are forming buying committees. Its the most actionable report I touch. You know whats actually hitting your site right now...or are you just guessing? Free trial link's in the comments.

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