Post by Justin Farrance
Senior Manager - BD, Client Strategy and Responsible Business at A&O Shearman | Emerging Leader of the Year, EMEA
Woke up to find I’ve been ranked # 1 for LinkedIn use in the industry across the Top 200 law firms by TBD Marketing Ltd. 📣 Early on, I was worried about fitting the ‘corporate mould’. I’ve realised that it’s unsustainable and boring to be a mould. Being both personal and professional in your leadership is just as impactful. There’s no denying that LinkedIn is fab for personal branding, but your account can be just as influential for your employer and clients too. I try to use this account to highlight diversity updates, raise awareness of issues impacting global businesses, while also amplifying the work being done by Allen & Overy and our clients. A big shoutout to A&O partner, Anna Masser and associate, Caleb Adebayo for featuring in the Top 100 ranking too. I’m celebrating everyone on the list with a morning coffee! ☕️
