Post by Jung von Matt

What’s your superpower? 🦸🏽💥 Once upon a time, Chris Fotheringham, Director of the JvM Academy, was sitting exactly where his students sit today: on the colourful fifth floor of our Hamburg home base. As part of the second ever Academy cohort, he went through the one-year training programme to become a Concept Creative. Chris has been back with us for a while now, teaching, challenging and helping young creatives find their way into the industry. Or, more precisely: helping them discover the one thing no tool can replace: their own creative superpower. What questions keep him busy? What does the next generation of creatives need to learn in a world where everything is faster, more fragmented and suspiciously well-prompted? Chris talks about all of this with Blanka Weber in Deutschlandfunk Kultur. Das Feuilleton im Radio’s format “Zeitfragen”. Because yes, advertising today has many questions and AI is just the loudest one. Give it a listen! 🎧 Link in the comments.