Post by Jung von Matt

Problem-solving takes more than rational thinking. Franziska Duerl, Managing Director of Jung von Matt HAMBURG & Partner, speaks with Campaign about why the real difference in saturated markets and an era of "automation buttons" lies in curiosity, the courage to ask the right questions, and sharp strategic intuition. She believes these aren't "soft skills" anymore. They are the new competitive advantage. And already, 87% of CMOs are calling for more empathy in strategic work. The strongest teams reflect this shift: experienced, multi-skilled strategists with strong intuition, leading experts, and yes, young talent - not automated machines. Talent that brings fresh perspectives, spots patterns others miss, and speaks digital dialects. And AI? Their perfect assistant: one that helps find patterns, but not the heartbeat. That tracks risk, but won't take it. That suggests, but doesn't sense what to choose. Read the full article below   Thanks Campaign Germany for the publishing