Post by Jung von Matt SPORTS

The ongoing FIFA World Cup is one big party. But it's also a challenge for many fans in Germany as games run from PM to AM, making it incredibly hard to keep up with.   Together with and for our partner McDonald's Deutschland, we turned this challenge into a real-life experience in Berlin. Last week's Pyjama Watch Party combined fandom and food with both cozy vibes and thrilling moments! 🍔⚽️ 🛏️   More than 250 fans enjoyed a unique McDonald's interior designed to look like a sleepover, limited merchandise, free drink refills, music from a DJ provided by our partner Radio ENERGY (Germany), and game analyses from 1990 World Cup winner Thomas Hässler and content creator Noah Zett. 🇩🇪🏆 Thank you all for bringing this idea to life!   For anyone interested in the details, Stefan and W&V, Werben & Verkaufen have analyzed the approach and implementation: https://lnkd.in/d8d_yJTG