Post by Jung von Matt SPORTS

The FIFA World Cup has become the ultimate championship of creator marketing. In a special piece for The Drum, our Robert broke down the hits and sh— of creator content and sponsored campaigns, building on FIFA's strategic partnerships with Youtube, Tiktok and iShowspeed. Why storytelling and the right entertaining script, a more unexpected cast beyond the usual selection of athletes and ultimately the courage for controversy matter more than some brands may think - especially when they think social- and creator-first to cut through the noise of the world's biggest sporting event and cultural platform. Get the full read here: https://lnkd.in/dYRCWstj