Post by Jung von Matt SPORTS

Sport has become the world's most influential cultural platform and should be treated as such by international brands and marketers. This year's Cannes Lions International Festival of Creativity put this idea at the heart of its agenda – and it was fantastic once again! 💚 Thank you so much for the excellent first edition of LIONS Sport, and for having us. A big shout-out to the heads and hearts behind the pitch: Marian, Shannon, Sophie, James and their teams for giving sports an even bigger platform! Thank you - once more - to the fantastic Weischer team for hosting our insight talk about FIFA's Digital Football strategy and cultural marketing program around the World Cup together with FIFA‘s Director Gaming & Esports Christian at their very own Cannes stage. Franziska, Robert, Arian, Ida, Moritz & many more: this was fun and we will be back for more! 🎮 Last but not least: Huge thank you to everyone at Jung von Matt for organizing our very own JvM home base and making our squad feel home for the entire week. Nothing beats the trojan horse cheering at the Cote d'Azur! See you next year in Cannes 👋🏼🇫🇷