Post by Julien Marteau ✦ Marketing / Business Leader

After 16 incredible months at the helm of Moët Hennessy ANZ ‘s Marketing Team, it's time for me to bid farewell and embark on my next adventure. It has been a true honor to be part of the Executive committee and guide a team of 26 talented Marketers. Together, we achieved remarkable milestones that we can all be proud of: ✔ We reshaped our strategy to Maximise Desirability at the Moment of Truth, focusing on driving conversion at the point of purchase. ✔ In line with strategy, we established the Customer Marketing Function, drastically improving our collaboration with the Sales team & customers. ✔ Instilled P&L accountability and a commercial mindset amongst the Marketing Team with ROI Based A&P spend. ✔ Attained Significant Desirability gains for o  Moët & Chandon+4pts o  Veuve Clicquot +2pts o  Chandon +1pt (Source: Brand Health Tracking 2023) ✔ Secured key market share gains (Value): o  Moët & Chandon +1.7pts (2023) o  Hennessy +3.5pts (YTD 2024) o  Veuve Clicquot +1.6pts (YTD 2024) (Source: Circana) ✔ Enhanced effectiveness of our Omnichannel Marketing campaigns to support growth & leveraged retail media effectively to reach shoppers on their journey ✔ Unlocked Hennessy VS trial with consumers, thanks to our Drinkability campaign & gained +4pts in Past 12 months consumption ✔ Delivered “Hotel Clicquot” 🍾 (APAC best practice activation) delivering  over $2M in PR coverage, 25K Direct to Consumer leads and just short of $1M in incremental DTC sales. ✔ Won “Champagne Brand of the Year” for Moët & Chandon (DRINKS Awards 2023 & 2024 A heartfelt thank you to the Exco Ashley Powell Nicolas Mouren Paul Tucker Christina Bridgeland Lisa Mackenzie  for their unwavering support, friendship, and guidance. To The Marketing Leadership Team Natalie Khoury Gabriella Kuiters Kaysie Direen Matthew Nguyen Bruce Nancarrow Ricardo Antunes Tamara Miric: it has been a pleasure ! Thank you so much for your relentless efforts, I am confident you will take your Teams, portfolios and business to new heights. Keep dreaming big ! To all Team members Lawrence Pretty Nicola Sheffield Elizabeth McLaren Genevieve Ireland Anna Hensen Emma Blokkeerus Alex Zanarini Arpi Achadjian Dianna Mannion Matilda McMaster Barthelemy Degouy Maree D. Alex Michailidis Kaitlyn Tremblay Shiloh Holder Maybelle O'Connell Julia Brealey Kelly Griffin Anthony Fotoulis Vy Nguyen Cheree Kwan You are all so talented ! Thanks for making the brands and the business shine. I cannot wait to see what you’ll do next. Here is one of my favourite pic of us all. To all the Maisons,Renaud Butel Elsa Lefebvre Carole Bildé Louis Bonte Julien Yung MAMEAUX 俊龍 Thibault Renard Arnaud de Saignes Cécile Artigalas Alan McIntyre, Nathan Befrech, Mattia Moscone, it has been a pleasure working with you all ! Thanks for the invaluable support and trust. #Marketing #Leadership #Teamwork #Achievements #newbeginning