Post by Julien Marteau ✦ Marketing / Business Leader
General Manager Sales & Marketing| Chief Marketing Officer | Marketing Director | Head of Marketing | | Commercial Director | Liquor | Drinks | Luxury Goods | Consumer Goods | FMCG
A super interesting article on the challenges faced by Marketers in the online space with the rise of AI-generated content, AI influencers & bots. Generative AI, widely integrated by Big Tech companies, is fostering distrust as people perceive a decline in authenticity across major platforms, where misinformation and fake content blur the line between reality and fabrication. This mistrust is reshaping user behaviour... How will social media platforms regain consumer's trust? Will online platforms switch from "Attention economy" to "Trust economy"? How do we, as marketers, navigate this and revitalize the use of more traditional media channels with potentially higher trustworthiness? #AI #Trust #Media #socialmedia #Marketing #Challenges
