Post by Iuliia Splavska

I have to admit, I used LinkedIn posts as evidence in Employment Tribunal cases. Before starting my business, I worked as an employment lawyer representing employers. In many cases, screenshots from #X, #LinkedIn, and #WhatsApp groups formed part of the evidence bundle. Because of that experience I approach employee advocacy differently. Recently, a potential client asked me: “If we launch an employee advocacy programme, do we need social media policy training?” My answer was YES. Because clarity creates confidence. • Employees need to understand what they can share, what they should avoid, and where the boundaries are. • Employers need to be able to demonstrate that those expectations were communicated clearly. This challenge is one of the reasons I created the Splavska Framework™. It allows employees to check in one click their posts against company socia media policy and guidelines before publishing and, where needed, request an additional human review. I aim to make it easier for employees to post confidently while helping companies reduce unnecessary risk. After seeing social media posts appear in Tribunal evidence bundles for years, I wanted to create something that makes social media safer for everyone involved. My question to think about: How confident are you that every employee in your organisation understands what they can and cannot share on LinkedIn? #employeeAdvocacy Adovira #SocialMediaTraining