Post by Julie Cameron

Why your desire to "keep the peace" is costing your business thousands every month. 🛑💷 As female founders and business leaders, we are often socialised to avoid unnecessary conflict. When an outsourced agency or consultant stops delivering results, our first instinct is rarely to fire them. We think, "They are nice people," or "I don't want an awkward conversation." So, we quietly let the £1,500 monthly retainer keep leaving the bank account. With the World Cup Final happening this evening, Glenn and I are using this month's Gaelic Gold to talk about "Benchwarmers." In football, a benchwarmer is a highly paid player who doesn't actually get on the pitch. In business, it’s the SEO agency that hasn't brought you a lead in six months, or the social media manager who just posts vanity metrics. Your job as a leader is to protect your business, not to fund someone else's. In our latest article, I’ve included a professional, clinical, and completely confrontation-free script you can use on Monday morning to pull the plug on underperforming contracts. Step into your power, hand out the red card, and reclaim your profit margin. Read it here! 👇 #WomenInBusiness #FemaleFounders #Leadership #FinancialConfidence #BusinessOperations #UKBusiness