Post by Juergen Hoebarth

$70M for ai.com + $10M+ on a Super Bowl: When Hype Finally Outran Reality The end of the "Vibes-First" era. Buying a $70M domain and dropping $10M on a Super Bowl ad doesn't make you an AI company. It makes you a marketing agency. If your "AGI" strategy is: Buy expensive URL Run big ads Wrap someone else's API Crash with a 504 Gateway Timeout at launch ...then you aren't accelerating the future. You're just monetizing hype. The market is exhausted by wrappers and shortcuts. Real progress requires deep research, massive infrastructure, and hard engineering. Not just a slick landing page and a credit card form. Hype collapses fast. Competence compounds. #AI #Engineering #FirstPrinciples #Tech