Post by Juan Ure

Chief Creative Officer at GREY Argentina

To be where everyone else is? Nah, better not. Brahma Branded Shadows We placed over a hundred signs all around Asunción. So when the sun came out, we did too—branding shady spots just when people needed to cool down the most. By finding and sharing our Branded Shadows, they could instantly win an ice-cold pack of Brahma. Shot by the one and only Ale Burset, and brought to life with our hermanos from GREY BRASIL. Gabriel Schmitt, Diego Medvedocky, Costanza Rossi, Emma Tonetti, Emiliano Alvarenga, Florencia Kessler, Catarina Ramos, Carolina Suárez, Manir Fadel, Marco Milesi, André Gola, Joaquin Ares, Mariano Favetto, Fernanda Peka Campos, Lucas Saicali, Victor Opazo, Dani Keiko, Fernando Curcio, Caio Torres, Santiago Pelaez, Ezequiel Damián Ferraro, Priscilla Telles, Julieta Margulis, Manuel Quintana, Luciana Patriarca, Matías Amarante, Mariana Pagano, Pablo Molina, Fabiano Beraldo, Tayna Boaventura, Marcello Moracci, Diego Speroni, Ale Houston, Leila Caballero, Bruno Yuli, Cecilia Rojas Alvarez, Chiara María Calabró Giménez, Franco Chiriani,

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