Post by JTI

We’re proud to be part of Milan Design Week 2026 with our immersive Ploom “Feel the AURA” space in Brera. Designed as a sensory journey, the experience explores light, warmth and flavor - each study inspired by the design of our Ploom AURA heated tobacco device. Italy’s centuries‑long design heritage makes Milan the ultimate place to capture emerging trends and understand what truly resonates with modern consumers. Thank you to all our partners and colleagues who worked tirelessly to bring this experience to life. #PloomAURA #MDW26