Post by Jürgen Sorg

Everyone wants authentic content. So here's a radical idea: Follow actual people. I started this little experiment with 3 recommendations. Then 4. Then 2. Today I decided, one recommendation is enough. Why? Because I just realized, I've unintentionally recreated Germany's current World Cup formation (3-4-2-1). So, let's hope this recommendation performs better than yesterday's match result. 😉 If you understand German and you're interested in marketing, leadership and communication, do yourself a favor and follow my colleague Timo Röbbel. He writes about leadership with passion, communication without corporate jargon, and why creating experiences always beats creating presentations. One voice. One perspective. That's usually enough. P.S. Timo, this one comes with extra pressure. After all, you're representing the entire German lineup today. ⚽ 🥳 #employerbranding #continental #marketing