Post by Jeremy Curbey, MBA, MSPM

AI Is Rewriting the Rules of Go-to-Market (GTM) As someone who’s spent years aligning strategy, systems, and outcomes across product, engineering, and GTM teams — this article by Dave Birckhead really hits home. In his latest Full-Stack Growth post, “Why AI Requires a New Kind of GTM Role and Org Structure,” Birckhead explains why traditional functional silos — marketing ops, sales ops, customer success ops — can’t keep pace in the AI era. AI doesn’t thrive in isolation. It thrives on shared context, unified data, and connected workflows. Most enterprise AI projects fail not because the models are weak, but because the systems they live in are fragmented. The takeaway: AI value is created when organizations reimagine entire workflows that span the customer journey — using AI as connective tissue, not as point solutions. Birckhead makes a compelling case for a new leadership role: Head of GTM Systems — the orchestrator of data, tools, and AI workflows across marketing, sales, and customer success. The payoff? ✅ Faster innovation ✅ Higher ROI on AI investments ✅ Seamless customer experience ✅ Shared measurement across the funnel Just as SaaS created Marketing Ops and RevOps, the rise of AI now demands GTM Systems Leadership — a discipline that connects, aligns, and scales the way growth truly happens. 📖 Full article here: https://lnkd.in/gU2fa5Jn By Dave Birckhead, Full-Stack Growth (Oct 14, 2025) #AI #GoToMarket #ProductOperations #GTMSystems #RevOps #DigitalTransformation #Leadership #Strategy #Innovation #FutureOfWork #OperationalExcellence #ProductManagement #SalesOps #MarketingOps #CustomerSuccess #B2BLeadership