Post by JPMorganChase

Today marks the anniversary of the first Corporate Challenge in 1977. As we celebrate the Series' 50th year, we're reflecting on what has made it special from the very beginning. Live from the 2026 New York City event, JPMorganChase Chief Marketing Officer Carla Hassan reflected on what continues to set the Corporate Challenge apart: a start line that welcomes everyone, people at every level participating side by side and a Series that keeps growing. Here’s to the energy, teamwork, and celebration behind 50 years running.

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