Post by Joshua P. Mathias

BlackBerry lost your pocket but won your dashboard. What they've earned now, teaches us that the smartest comeback is not becoming famous again. It's becoming essential in places people never thought to look. Most people remember BlackBerry for the keyboard, BBM, and the blinking red light. Then Apple, Samsung Electronics, Huawei, Honor, Xiaomi Technology, OPPO began to compete in the smartphone war, and BlackBerry became the brand people thought had died. But it did not disappear. Through QNX, BlackBerry software is now used in more than 275 million vehicles, including systems connected to automakers and suppliers such as: BMW Group Honda Hyundai Motor Company Mercedes-Benz AG Toyota Motor Corporation Volkswagen Group, Volvo Group, Bosch and Continental among others. That's the comeback story. BlackBerry stopped fighting for your phone screen and found a new role in software that helps modern cars, machines, and critical systems run safely. It's a powerful Blue Ocean Strategy lesson. #WELCOMEBACK #BlueOcean #Marketing #MarketingStrategy BMW Group US Mercedes-Benz AG Mercedes-Benz India Mercedes-Benz USA Mercedes-Benz Sri Lanka Mercedes-Benz Perú Toyota North America Toyota do Brasil Gargash Enterprises AGMC Volkswagen AL Nabooda Automobiles LLC.